Medium
We are excited to share the progress and future direction of North Dakota's tourism marketing efforts. Our Hello campaign has been delivering impressive results, exceeding our benchmarks.
Looking ahead to our 2025 plan, we are refining our approach using advanced data insights on media consumption by our target markets. These insights have informed key changes, including:
- Cable TV: Shifting from premium, program-specific placements to more efficient, rotational schedules on high-performing networks while lengthening total in-market airtime.
- Magazines: Expanding into new titles with national distribution while increasing frequency to broaden reach.
- Out-of-home: Focusing on core markets with lower awareness, targeting suburban and high-impact areas.
- Canada: Reducing print placement to increase investments in radio, streaming audio, keyword targeting, and social media.
If you would like a printed copy or digital copy of the Media Plan, please contact Heather LeMoine, Marketing and Research Manager, at hlemoine@nd.gov or (701) 328-5372.